Families in Huehuetenango, Guatemala are now enjoying a simple way to drink clean water. Through the generosity of Kohler and the coordinated efforts of Business Connect with their Guatemala team members at Cosas Mejores, Kohler Clarity units are entering into the market and making quite the impact!
With this seed money for market activation, families and households are receiving clean, safe water and they are empowered as well to be influencers for their respective communities. People have been talking to their neighbors, who then talk to their families and neighbors, promoting those who are starting businesses selling Kohler Clarity via word of mouth.
Market activation through seed money is one of the keys to sparking economic growth. To find out more about how Connect for Water is helping to raise up those starting their own businesses, check out our Angel Alliance Fund.